The founder of IDS began her career working on international five-star hotels. As a result, her portfolio includes flagship properties for the Orient Express and Wyndham international among others. For Wyndham, she led the interior design team responsible for a major dining room addition and complete renovation at the Boulders Country Club and Resort located in Arizona. Her work for the Orient Express is showcased across Peru in several hotels housed within historically significant buildings. Prior to her professional career, Heidi studied environmental design at Syracuse University and received a Bachelor of Architecture degree from the University of Tennessee. She is a member of the International Interior design Association (IIDA).